Local SEO Success: Spice & Spoon Restaurant
Client Overview
- Business Name: Spice & Spoon
- Industry: Restaurant (Bangladeshi & Indian Cuisine)
- Location: Dhanmondi, Dhaka, Bangladesh
- Service Focus: Dine-in, Takeaway, and Online Orders
Objective
- Increase foot traffic
- Improve visibility in Google Maps and “near me” searches
- Generate more calls and orders through local search
- They had no prior SEO, limited online presence, and very few customer reviews.
Challenges
- Unclaimed and unoptimized Google Business Profile (GBP)
- Poor presence in Google Maps and local 3-pack
- Inconsistent NAP (Name, Address, Phone) across the web
- No local backlinks or citations
- No structured data (Schema) or localized on-page content
Strategy & Implementation
-
Google Business Profile Optimization
- Claimed and verified the listing
- Added accurate hours, business info, menu link, and high-quality images
- Chose correct categories: Bangladeshi restaurant, Takeout restaurant
- Posted weekly updates and offers to boost engagement
-
On-Page Local SEO
- Optimized homepage and key pages with keywords like: "Best restaurant in Dhanmondi", "Indian food near me"
- Created a dedicated “Location” and “Contact Us” page
- Added LocalBusiness Schema using JSON-LD
-
NAP Consistency & Citations
- Fixed inconsistent listings across platforms (Facebook, Yelp, TripAdvisor, BD Yellow Pages)
- Created new citations in 30+ local directories
- Used BrightLocal to track and manage citations
-
Review Generation System
- Set up automated review request QR code on dine-in receipts
- Incentivized reviews with small offers (e.g., 10% off next visit)
- Replied to all reviews with thoughtful and personalized responses
-
Local Backlinks & PR
- Reached out to local food bloggers for backlinks
- Submitted to Dhaka Food Guide and Top 10 Restaurants listicles
- Sponsored a local food event and earned a mention on an event site
Results (After 3 Months)
| Metric | Before | After (3 Months) | Improvement |
|---|---|---|---|
| Google Maps Views | 1,200/month | 14,500/month | +1,108% |
| Website Clicks from GBP | 50/month | 900+/month | +1,700% |
| Direction Requests | 20/month | 400+/month | +1,900% |
| Keyword Rankings (Top 3) | 2 | 15+ | +650% |
| Google Reviews | 8 | 118 (4.9⭐ avg) | +1,375% |
Case Study Documents
Local SEO Strategy Report
Detailed 30-page local SEO plan
PDF • 2.5MBCitation Audit & Build List
Spreadsheet of all citations
Excel • 1.2MBClient Testimonial
“Working with Tanvir transformed our online presence. We're now getting so many more customers finding us through Google Maps and local searches. It's been a game-changer for our business!” — Owner, Spice & Spoon
Key Takeaways
- Google Business Profile is a critical asset for restaurants and must be optimized fully.
- Consistent local citations and schema markup signal trust to Google.
- Positive reviews and backlinks from local sites drastically improve authority and rankings.
- Localized content on the website helped capture organic search and voice search traffic.
Conclusion
With the right local SEO strategy, even a small local restaurant can dominate search results and significantly grow traffic, calls, and orders. In just 90 days, this restaurant went from nearly invisible to a local search leader in their area.