Case Study: SEO Growth for a Travel Blog
Project Overview
- Client: WanderWithMe.com
- Niche: Travel & Lifestyle
- Duration: 6 Months
- Goal: Increase organic traffic, improve keyword rankings, and boost engagement on blog posts.
The Problem
The travel blog was rich in content but suffered from poor visibility on Google. Key issues included:
- Unoptimized blog posts (no target keywords)
- Slow-loading pages
- No internal linking strategy
- Low-quality backlinks
- Poor mobile usability
- The client wanted to rank for high-intent travel keywords like “Best Places to Visit in Europe” and “Solo Travel Tips”.
SEO Strategy
We crafted a multi-stage SEO plan:
-
Technical SEO Audit
- Fixed crawl errors and sitemap issues
- Improved Core Web Vitals (especially LCP and CLS)
- Enabled lazy loading for images
-
Keyword Research & Content Optimization
- Identified high-volume, low-competition keywords using Ahrefs & Google Keyword Planner
- Updated 25+ existing blog posts with optimized headings, metadata, and image alt texts
- Created content silos for destinations (e.g., Europe, Asia, North America)
-
On-Page Optimization
- Added schema markup for articles and reviews
- Improved internal linking structure
- Used descriptive URLs and proper H1/H2 tags
-
Off-Page SEO (Link Building)
- Reached out to travel influencers for guest posts and backlinks
- Listed blog on niche travel directories
- Submitted travel stories to Reddit and Quora with backlinks
-
Mobile & Speed Optimization
- Compressed images and minified CSS/JS
- Switched to a lightweight WordPress theme
- Integrated a CDN (Cloudflare)
Results After 6 Months
| Metric | Before | After | Improvement |
|---|---|---|---|
| Organic Monthly Visitors | 4,200 | 13,800 | +228% |
| Avg. Blog Post Ranking | #27 | #9 | +66.6% |
| Backlinks | 312 | 1,122 | +259% |
| PageSpeed (Mobile) Score | 38/100 | 87/100 | +129% |
| Bounce Rate | 78% | 54% | -30.7% |
| Time on Site (Avg) | 1m 12s | 3m 25s | +184% |
Case Study Documents
Travel Blog SEO Strategy
Detailed 50-page SEO plan
PDF • 3.5MBKeyword & Content Audit
Spreadsheet of keyword data and content updates
Excel • 1.8MBClient Testimonial
“Tanvir's team completely transformed our blog's visibility. We're now reaching so many more readers organically, and our engagement metrics have soared. Highly recommend their SEO expertise!” — Founder, WanderWithMe.com
Key Takeaways
- Even content-rich blogs need strong technical and on-page SEO to rank.
- Content structure, page speed, and internal linking can drastically affect engagement.
- Niche-relevant backlinks remain one of the strongest ranking factors in competitive spaces like travel.
Conclusion
With a solid SEO strategy tailored to travel blogging, we transformed a low-traffic site into a thriving authority blog. If you’re running a travel blog and struggling to rank, a combination of technical improvements and smart content strategy can deliver impressive results—just like it did here.